WISDOM OF THE BUSINESS CARD GUY:
A business card. Don’t let that be your apprehension. Don’t let not having the tools be your trepidation. These are the gifts. The prize. You don’t spend the money until you’ve made the money and you buy the best quality you can buy.
You see that business card? Cheap. Strathmore Stock. 60 pound. Holds a crease. Can you tear it? Absolutely.
Looks like crap? It is crap. It’s the same size as every other business card in my hand that you guys gave me. That card looks like crap too. One color, nothing special about it.
Let me see, what’s it say on it, “Name of the company in Atlanta. It’s an agency. This guy is a…CSO. Chief Strategic Officer. Wooow I’m impressed. So what! He’s an officer. I know companies that are worth $10,000 a year and the guy’s a CEO.
I will never make a criticism if I don’t have a resolution.
You see that business card? It is the most impressive business card I’ve ever seen.
It took me 25 years to design this.
This card is expensive. It’s about $4 a card. Because of the stock.
It doesn’t fit in a rolodex because it doesn’t BELONG in a rolodex. It’s the kind of thing where your card needs to be so good that even if they don’t like you, they won’t throw it out because it demonstrates incredible marketing capability.
Life is not about being liked, it’s about being effective.
My card is die-cut. My card is foil-stamped. My card is embossed.
You’re kidding. Instead of telling you that I am the CEO -because who cares about my title- it tells you about the result I generate.